Would you like to get feedback from your users? Understand more about their needs? Get their opinion on new developments or services?
Focus groups help you achieve the above and more. They are also an excellent way to feed into future planning and provide evidence to support your commitment to Customer Service Excellence.
Evidence Base are facilitating a one-day workshop to help you learn how to plan and facilitate focus groups. The workshop covers logistics; techniques to attract attendees; activities to engage participants; techniques to improve facilitation; and how to record and share the results of the focus group.
The workshop is interactive in nature, with discussion points throughout, and an opportunity to try focus group activities out for yourself. There will be the opportunity to share your own experiences, and learn from other attendees’ experiences. You will leave the workshop equipped with the knowledge and skills to enable you to plan and facilitate your own focus groups, and will have begun the planning process for your next focus group.
By the end of the workshop, attendees will be able to:
- Understand the value of focus groups and consider when they would be appropriate
- Plan, organise and facilitate a focus group
- Prepare activities for different types of focus groups to maximise the information collected
- Report findings from focus groups to different stakeholders
Feedback from previous workshop attendees:
“Really see the value in doing focus groups now and feel a lot more confident about conducting them”
“Great ideas; great activities; made me plan our first focus group with more vision, we were previously struggling.”
“Really well structured. I feel like I could run a session now and I had no prior knowledge.”
“Loved the use of activities to demonstrate their effectiveness.”
If you have any questions about the workshop, please contact the workshop facilitator, Jo Alcock.